Fashion blogger Alyce Cowell gave out style tips at Westfield Innaloo last week.Pic by Dom MenegaldoWESTFIELD Innaloo got a visit from Alyce Cowell, one of Australia’s savviest shoppers, as part of a series of in-centre events held around the country last week.
The 23-year-old fashionista whose job it is to shop and blog for a living hosted the events, which showcased the current spring/summer trends and answered questions about the biggest fashion challenges of the season.
The former editor of Covet Magazine and Sportsgirl stylist said the style session at Innaloo involved making over two local women, discussing key trends and investment pieces for the wardrobe.
“The style session was fantastic; we taught the ladies how to get more for their money by building key investment pieces for their summer wardrobe and how to take them each from day to night,” Alyce said.
“Our two Facebook fans who were chosen were naturals on stage as our real women models.”
With spring in full swing and summer just around corner, Alyce also talked about the trends of the season and how they could be worked into most wardrobes and suit different body types.
“Colour blocking is the biggest spring/summer trend but we’re also seeing big movements towards other trends like boho, animal print, white on white, monochrome and stripes,” she said.
“The trends for this season are great because they’re all really adaptable for different ages, shapes and lifestyles.
“It can be daunting experimenting with new trends, so my tip is to tailor it for you.
“For example, if you’re not an animal print person but would love to start wearing it, try adding an accent instead, through a heel or clutch until you’re comfortable.”
Other tips she offered shoppers was to add a bit of colour to an outfit with accessories and to buy a great pair of jeans.
“It sounds boring, but when you have the building blocks of your wardrobe sorted, you can start having fun with trend items and mixing and matching for multiple looks,” she said.
“A pair of well-cut jeans that suit your shape will never date.”
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